Who we are
Our website address is: https://ibreathe.co.uk
Data Controller: RETAIL PRO LTD, 275 Featherstall Road North, Oldham, England, OL1 2NJ (Companies House 15029673)
Contact for privacy queries: support@ibreathe.co.uk
What data we collect and why
When you place an order: We collect your name, email address, delivery address, phone number, and payment information. This data is used to process your order, arrange delivery, and communicate with you about your purchase.
Payment processing: Payment information is processed by Worldpay (our payment gateway provider). We do not store full payment card details. Worldpay’s privacy policy is available at: https://privacy.worldpay.com/policies
Product bundles: When you purchase product bundles, we collect data about which items you select. This helps us manage inventory and understand customer preferences.
Website analytics: We use Google Analytics to understand how visitors use our site. Google may collect data about your browsing behaviour. You can opt out of Google Analytics tracking using Google’s browser extension: https://tools.google.com/dlpage/gaoptout
Email marketing: We may offer you the opportunity to sign up for marketing communications. Signing up is optional. If you subscribe, we collect and store your email address and send you promotional content. You can unsubscribe at any time.
Your IP address and browser information: We automatically collect your IP address and browser details when you visit our site. This helps us detect fraud and improve security.
Cookies
Our website uses cookies to store essential information such as your shopping cart contents, checkout progress, and login status. These cookies are necessary for the website to function.
Essential cookies: Cart, checkout, and login cookies are set automatically and expire when you close your browser or after a period of inactivity.
Analytics cookies: Google Analytics may set cookies to track your browsing behaviour. These are not essential and you can disable them.
Third-party data processors
We share your data with the following third parties to provide services:
Worldpay: Processes payments on our behalf. Your payment data is subject to their privacy policy.
A2 Hosting: Hosts our website and stores customer data. Privacy policy: https://terms.hosting.com/privacy-policy
Courier/shipping partners: Your delivery address is shared with our courier to arrange delivery of your order.
How long we retain your data
Orders: We retain order data (name, address, items purchased) for 6 years for accounting and legal compliance purposes, as required by UK tax law.
Customer accounts: If you create an account, we retain your name, email, and address until you request deletion. You can delete your account at any time via your account dashboard or by contacting support@ibreathe.co.uk.
IP logs and analytics: Google Analytics data is retained for 26 months. Server logs are retained for 30 days.
Your data rights (GDPR)
Under UK data protection law (GDPR), you have the right to:
Access: Request a copy of all personal data we hold about you.
Rectification: Request correction of any inaccurate data.
Erasure: Request deletion of your data (subject to legal obligations to retain certain information).
Portability: Request your data in a portable format.
Opt-out of marketing: Unsubscribe from email marketing at any time via the link in any marketing email, or contact support@ibreathe.co.uk.
To exercise any of these rights, contact: support@ibreathe.co.uk
If you are unhappy with how we handle your data, you can lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk
Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date.
Last updated
This privacy policy was last updated on 11 September 2026.
